Top Six generic TLD questions for brands

Iain Roache and Charles Melvin agree with Jennifer Wolfe’s comments expressed in this article: “It’s not often that companies receive advance notice that the entire Internet is about to expand dramatically—taking a ‘wait and see’ approach may lead to disappointment and lost revenues if you later discover that critical sunrise or landrush periods have passed,” said Wolfe. “If your organization doesn’t act and execute an appropriate strategic acquisition plan, then someone else will secure the domain names you want. How will you explain that to your CEO?”. Read more