The new gTLD (generic Top Level Domain) scheme

There has been much speculation since ICANN announced their proposal to approve over 1,000 applications for new generic Top Level Domains (TLD) last year.
Charles Melvin highlights that “new generic Top Level Domains will be live relatively soon and it will mean new ways to reinforce and protect brands in the internet naming space.”
Iain Roache adds that “the new domain name scheme opens up new opportunities for SEO and online marketing, where virtually any brand should have the opportunity to create a unique identity in internet.”

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